THE PRESTIGE MARKETING PLAN
A Robust Selling Strategy Designed to Garner Top Results
When the Luxury Home Prestige Team launches the sale of your home,
6 key-systems are activated to accelerate the sale of your home to garner top market value.
ANALYZE THE MARKET
& THE COMPETITION
We thoroughly assess your property to understand it’s unique selling points and what would appeal to prospective buyers. We also identify any potential obstacles and help you design a plan to address these if any. Then we will provide you with the most relevant market trends so you know exactly what is happening in the market in your specific area.
The information we gather in our initial assessment will be invaluable in formulating a plan for your listing. Our specialized knowledge and market research will help us to develop a targeted marketing strategy that will ultimately determine WHO your specific buyer is
CRAFTING YOUR PROPERTY'S
Buying a home is an emotional experience. We can work together with you to uncover the unique selling points of your property. By showcasing and highlighting the property's best assets we can successfully gauge what will resonate on an emotional level with potential buyers. Buyers who fall in love with a property are more likely to pay a higher premium to own it.
Unique selling points:
•Unique history or historic area
•Unique construction additions (eco-friendly or remodeled)
•Showcases a particular design or construction
We use these unique selling points to craft the story of your property and develop a marketing campaign that will help bring its story to life – online, in print, and in person.
Potential buyers have only seconds to decide if they like your property. Making the right first impression is key and we achieve this by showcasing your home’s best features and by enhancing functionality and visual flow throughout the house.
Staging a home to sell is a science as much as it is an experience. The goal is to reach the viewer on an emotional level so they can fall in love with your property. A buyer that can imagine themselves living in your home has already made the emotional investment to purchase it.
PRICING YOUR PROPERTY
The Prestige Marketing System is designed to help our clients achieve the maximum return and value in the shortest period of time. Pricing your property correctly is critical, a common mistake is to price the home too high and not price it according to your individual market.
The highest level of activity is generally in the first few weeks that the property has been prepared for viewing. A home that remains on the market for too long can be perceived as negative and may cause the property to remain on the market for longer than expected. The Luxury Home Prestige Team can help you craft the right pricing strategy that will sell your property faster.
PRICING STRATEGIES WE WILL DISCUSS WITH YOU
•pricing at market value
1) A custom advertising and marketing plan is prepared for your home.
2) That plan is fine--‐tuned by your Agent and our Team.
3) We personally write and supervise all the ads, sales sheets, web site postings and other information about your home.
4) Professional photography and video are prepared for print and online marketing
5) Aggressive marketing begins through multiple media channels and presentation of your home to our database of buyers and networks.
The Luxury Home Prestige Team believes in transparency and the importance of open communication. It’s our job to keep you informed and up to date on the progress of your listing. Always working together with you to make the necessary adjustments that will help your property maintain a competitive edge.
THE PRESTIGE MARKETING PLAN
We have a system from listed to sold
Want to Learn More About Buying & Selling?